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Bikecation is currently recruiting:

Contact: Jamie Paterson on 08003281799 or send your CV and cover letter to jamie.paterson@bikecation.co.uk and/or email@bikecation.co.uk for any of the job roles posted below.

 

Cycling Guides & Bike Mechanics

We are recruiting cycling guides and bike mechanics throughout the UK to help with our guided tours in the UK and Europe on specific dates. If you love cycling and can fix a bike by the side of the road then this position may be for you, please send your CV to: email@bikecation.co.uk

 

Cycling Travel Marketing Executive Specialist

We are seeking a Cycling Travel Marketing Executive to join our growing team.

This important role will involve being responsible for various key elements of the business including business development, marketing as well as some work within operations and sales.

Main Duties include:

Manage and deliver all travel marketing activities including:

  • Analyse and evaluate the cycling travel market and use in-house data to strategize on the direction of product and marketing with a focus on value proposition
  • Create annual campaigns and a yearly marketing calendar from cycling industry events which are also in line with bookings and sales patterns
  • Create and co-ordinate the distribution of weekly e-newsletters, the publication of blogs and hard copy/editorial opportunities
  • Organise an effective social media campaign with CTA’s
  • Liaise with business partners to obtain content to deliver marketing activities
  • Set up and maintain effective working relationships with external suppliers including PR and marketing agency and printers
  • Be responsible for delivering in-house design and working alongside outsourced designers
  • Be responsible for apparel and merchandise design and ordering
  • Manage the creation, production and fulfilment of printed collateral and soft copy presentations
  • Maintain and build website content using the CMS, experience in HMTL is highly desirable
  • Manage campaign costs within budget including raising POs and monitoring invoices.
  • Monitor campaign results and report monthly.
  • Drive SEO performance and report on weekly/monthly activity - Regularly audit the websites SEO strategy and maintain the website in-line with current best google practices to optimise SEO
  • Reporting – deliver timely and accurate information
  • Attend industry events as required.
  • Best practice – stay on top of wider industry developments
  • Run an effective PPC strategy, optimising value for money and click throughs
  • Photoshop experience is desirable
  • Experience of Google Analytics and Google Search Console and Google Ads preferred

In peak periods the work may consist of the following:

  • Communicate with suppliers, partners and Travel Agents based in the UK and abroad
  • Prepare final itineraries and route notes for clients
  • Develop existing or new products to provide a better service to customers or improve margins
  • Proactively look for new opportunities for the products and business
  • Follow the booking/operating procedure to ensure each trip is a success when completed eg. Accommodation allocation, processing payments, booking of flights, transfers and other necessary transportation
  • Ensure all records, files and event information is accurately kept up to date
  • Comprehensive Knowledge of Trip Information and Logistics - Gain an in depth and detailed understanding of all trips in all destinations including trip logistics, trip activities, terrain information, local attractions and all other trip information available to better convert contacts into sales/bookings
  • Tracking and Reporting – using Microsoft office and CRM

Contact: Jamie Paterson on 08003281799 or send your CV and cover letter to jamie.paterson@bikecation.co.uk and/or email@bikecation.co.uk for any of the job roles posted below.

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